Description
Where's Your Epimax?
Real Moments. Healthy Lips. Real Confidence.
What if one small lip balm became the must-have essential every student carried?
Where's Your Epimax? is an engaging 8-week student ambassador campaign designed to build awareness for Epimax Lip Balm through authentic, everyday moments. Rather than traditional advertising, the campaign puts the product into the hands of real students who naturally showcase how Epimax fits into their daily routines.
From classrooms to sports fields, study sessions to weekends out with friends, Epimax becomes part of every day.
The Concept
Fifty student ambassadors will each receive an Epimax Lip Balm and take part in a series of fun weekly challenges.
Each challenge encourages students to feature the lip balm in real-life situations while sharing genuine experiences with their friends and followers. Every piece of content reinforces the product's benefits, making Epimax the hero of the story.
The campaign is built around one simple question:
Where's Your Epimax Today?
How It Works
Over eight weeks, ambassadors will complete a new challenge each week by creating photos, Stories or Reels featuring their Epimax Lip Balm in everyday settings.
Whether it's tucked inside a pencil case, packed in a sports bag, sitting on a study desk or used before heading out for the evening, every post demonstrates that healthy lips are part of an active lifestyle.
Each participant will:
- Receive an Epimax Lip Balm ambassador pack
- Create weekly social content
- Share authentic experiences using the product
- Tag Epimax and use the campaign hashtag
- Inspire friends to discover Epimax for themselves
Weekly Campaign Journey
Each week introduces a new theme that keeps content fresh while consistently highlighting the product.
Week 1 – Meet My Epimax
Students introduce their new lip balm and explain why it has become part of their daily routine.
Week 2 – Spot the Lip Balm
The signature campaign challenge. Followers are invited to spot the Epimax Lip Balm hidden in everyday school and lifestyle photos.
Week 3 – Before I Go
A look at students' daily routines before school, sport or a night out, showing Epimax as an everyday essential.
Week 4 – Sports Ready
From hockey and netball to athletics and dance, students demonstrate how Epimax helps keep lips moisturised during outdoor activities.
Week 5 – Study Survival
Study desk flat lays featuring notebooks, laptops, coffee and Epimax as part of every student's exam essentials.
Week 6 – Winter Rescue
Students share how they use Epimax to help relieve dry, cracked lips during colder weather.
Week 7 – What's In My Bag?
A popular social media trend showcasing the everyday items students never leave home without—including Epimax.
Week 8 – Pass It On
Each ambassador introduces a friend to Epimax, creating a second wave of authentic product discovery.
Why This Campaign Works
Students trust recommendations from their peers far more than traditional advertising.
By placing Epimax into genuine, everyday moments, the campaign creates repeated exposure in environments where students naturally engage with one another. Rather than staged promotional content, audiences see the product being used as part of real routines, helping position Epimax as the lip balm students genuinely choose to carry every day.
Keeping the Product Front and Centre
Every piece of content is designed to reinforce the core benefits of Epimax Lip Balm.
Campaign messaging will consistently highlight:
- Dermatologist Approved
- Daily hydration for dry lips
- Helps relieve dry, cracked lips
- Lightweight and non-sticky
- Easy to carry wherever you go
- Everyday lip protection
The result is a campaign where the product is never just a prop—it is the hero of every story.
Campaign Goals
By the end of the eight weeks, the campaign aims to:
- Build strong brand awareness among high school students
- Generate authentic user-generated content
- Increase engagement across social media platforms
- Position Epimax Lip Balm as an everyday essential
- Encourage peer-to-peer recommendations through real experiences
- Create a library of high-quality lifestyle content for future marketing
Where's Your Epimax? transforms a simple lip balm into a daily companion.
Whether it's in a blazer pocket before class, beside a hockey field after practice, inside a pencil case during exams or tucked into a handbag before a night out, Epimax becomes part of the moments that matter most.
Over eight weeks, hundreds of authentic touchpoints combine to create one powerful message:
